Online Advertising

Platforms We Work with
  • Google
  • Facebook
  • Instagram
  • LinkedIn
  • YouTube
  • TikTok ….. and more!

Power Moves Digital Marketing will help bring you more business with online advertising!  We will discuss your business goals, define the target audience, determine monthly ad spend during our onboarding process.  Our team will use that information to research competition, data and keywords.  Then we will create and optimize your campaigns online for desktop and mobile. This will ensure that your business will look professional while we strategize to reach your target audience and help drive more customers to your business!  Below is a breakdown of the tasks that we will work on to manage your campaign.

Your advertising campaign will be developed to give you a clean and professional online presence.  We will deep dive into the business goals and keywords during our onboarding session.

Google Pay-Per-Click (PPC) Process

    • Discuss Goals & Benefits
    • Define Target Audience
    • Keyword Research
    • Determine Monthly Ad Spend
    • Team Creates Advertising Campaign
    • Team Tests & Optimize Ads
    • Analytics Report (provided monthly upon request)

Power Moves Digital Marketing Core PPC Task Summary

    • INITIAL ACCOUNT CREATION– Configuring the campaign settings, building ad groups, creating ads, keyword research and adding keywords, setting location targeting, setting delivery schedules, mobile vs. PC adjustments, etc. This builds the initial campaign environment to launch the campaign and to begin generating clicks.
    • CONVERSION TRACKING CODE INSTALLATION– To provide the data needed to optimize AdWords and determine an advertising ROI.
    • NEGATIVE KEYWORD LIST CREATION– Ensuring that the wrong keywords are not used.
    • ONGOING KEYWORD DISCOVERY– Addition of new search phrases based on what is and is not already successful.
    • KEYWORD BID OPTIMIZATION– Ongoing efforts to maximize campaign performance by emphasizing productive keywords.
    • SEARCH AD OPTIMIZATION– Ongoing efforts to maximize campaign performance by replacing low-performance ads with new ad versions more similar to high-performing ads.
    • AD DISPLAY TIME OPTIMIZATION– Ongoing efforts to maximize campaign performance by optimizing the time-of-day and day-of-week that ads are displayed.
    • DEVICE BID OPTIMIZATION– Ongoing efforts to maximize campaign performance by managing bid adjustments across different ad delivery platforms: PC vs. Mobile vs. Tablet.
    • GEOTARGETING BID OPTIMIZATION– Ongoing efforts to maximize campaign performance by managing bid adjustments based on geotargeting (Zip, City, State, Country).
    • MONTHLY REPORTING– Monthly Google AdWords campaign report.
    • CAMPAIGN TRANSPARENCE– Power Moves Digital Marketing will allow Clients to directly access the PPC account(s). Account ownership belongs to Client; Power Moves Digital Marketing only manage the campaign on Client’s behalf.

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